Shoppers are now comfortable with shopping… not just on the Internet but on mobile devices too. Not only are they at ease, they are in control of their shopping experience. Shoppers are super-connected with every aspect of the shopping experience including access to any data from any device. They are now able to shop on their own terms.
Shoppers can shop anything, anytime, anywhere and from anyone.
Retailers should create opportunities for shoppers to shop at their convenience, using their preferred interactions, at the time and place (channel) they want to shop.