Who is Really Driving Digital Transformation?
Is it the innovative retailers, brands, start-ups or investors? Or is there a bigger force to reckon? Is it happening naturally? What are your thoughts? The holiday season is long…
The Connected Shopper
Shoppers are now comfortable with shopping… not just on the Internet but on mobile devices too. Not only are they at ease, they are in control of their shopping experience. Shoppers…
Stretching the Season
Shoppers are starting their holiday shopping activities earlier and even extending it beyond the season. As a result of this shift in shopper behavior, retailers have started offering their early…
When Deals Galore, Shoppers Buy More
Events like Black Friday and Cyber Monday are important to shoppers because they expect to find the best deals on these days. They buy gifts for family and friends… and…
Free & Frequent Shipping
When it comes to differences between online and in-store shopping, there is nothing that sets the two channels apart other than “Shipping”. For retailers, it is the added cost of…
The Tradigital Effect
Shoppers are switching between multiple traditional and digital channels at various touch-points of their shopping journey. Shoppers are using more digital vehicles at the expense of traditional ones… at an…
Mobile is Shopper’s New BFF
Mobile commerce is growing at an accelerated rate of almost three times faster than all of e-commerce. In just last two years, e-commerce sales driven from smartphones have more than…
Brand Reputation
For many shoppers, holidays are about creating memorable experiences. Their search for trusted and popular brands increases during the holiday shopping period. In recent years, brands have increased their investments…
Member Loyalty Programs
Deal-seeking shoppers like to enroll in retailer loyalty programs. In addition to price incentives, shoppers expect these programs to be more personalized, holistic and integrated with other key activities. Although…
The Millennial Factor
Millennials (ages 19-34 years) are playing a defining role in shaping the future of retail. There are over 80 million millennials in the United States. Although they are tech savvy…
Tech Tolerance
During the peak traffic days of Holiday season, many retailer websites experienced outages, due to higher than expected increase in site traffic which resulted in a range of technical issues…