During the peak traffic days of Holiday season, many retailer websites experienced outages, due to higher than expected increase in site traffic which resulted in a range of technical issues including slow websites, server overloads and even site crashes. While these incidents create an undesired… Read More »Tech Tolerance
Millennials (ages 19-34 years) are playing a defining role in shaping the future of retail. There are over 80 million millennials in the United States. Although they are tech savvy and digitally connected, majority of them shop at brick-and-mortar stores. Millennials are truly “integrated” shoppers… Read More »The Millennial Factor
Deal-seeking shoppers like to enroll in retailer loyalty programs. In addition to price incentives, shoppers expect these programs to be more personalized, holistic and integrated with other key activities. Although most membership programs charge an upfront annual fee, these services create added costs for retailers.… Read More »Member Loyalty Programs
For many shoppers, holidays are about creating memorable experiences. Their search for trusted and popular brands increases during the holiday shopping period. In recent years, brands have increased their investments in E-Commerce to generate awareness as well as gain online share of the fragmented landscape.… Read More »Brand Reputation
Mobile commerce is growing at an accelerated rate of almost three times faster than all of e-commerce. In just last two years, e-commerce sales driven from smartphones have more than doubled. Sales via desktops and tablets have been declining. Shoppers are embracing mobile as their… Read More »Mobile is Shopper’s New BFF
Shoppers are switching between multiple traditional and digital channels at various touch-points of their shopping journey. Shoppers are using more digital vehicles at the expense of traditional ones… at an accelerated rate. To align with this, organizations and brands across industries are shifting an increasing… Read More »The Tradigital Effect
When it comes to differences between online and in-store shopping, there is nothing that sets the two channels apart other than “Shipping”. For retailers, it is the added cost of fulfillment. For shoppers, in addition to the cost, it is the lack of instant gratification… Read More »Free & Frequent Shipping
Events like Black Friday and Cyber Monday are important to shoppers because they expect to find the best deals on these days. They buy gifts for family and friends… and then some for themselves. Does this mean retailers should offer more discounts at the expense… Read More »When Deals Galore, Shoppers Buy More
Shoppers are starting their holiday shopping activities earlier and even extending it beyond the season. As a result of this shift in shopper behavior, retailers have started offering their early bird specials, doorbusters, promotions and deals across a broader time-period. “Black November” is now stretching… Read More »Stretching the Season
Shoppers are now comfortable with shopping… not just on the Internet but on mobile devices too. Not only are they at ease, they are in control of their shopping experience. Shoppers are super-connected with every aspect of the shopping experience including access to any data from… Read More »The Connected Shopper