When it comes to differences between online and in-store shopping, there is nothing that sets the two channels apart other than “Shipping”. For retailers, it is the added cost of fulfillment. For shoppers, in addition to the cost, it is the lack of instant gratification and having to wait for their purchase to be delivered.
More shoppers are using Free Shipping as an incentive to shop more frequently.
Retailers should consider innovative ways to offer Free Shipping as a value to shoppers. For example, in addition to offering Free Shipping with a minimum order threshold, consider ways to combine it with order bundles.