Shoppers are starting their holiday shopping activities earlier and even extending it beyond the season. As a result of this shift in shopper behavior, retailers have started offering their early bird specials, doorbusters, promotions and deals across a broader time-period. “Black November” is now stretching one-day events like Black Friday and Cyber Monday by running pre-and-post variations of these ads for days and weeks.
Shoppers can now find the best deals anytime before, during and after the season.
Retailers should plan their marketing, merchandising, pricing, promotions and inventory for this time-shifting of their shopper’s purchase journey.